Media Relations
To this day, traditional media continue to play a vital role in delivering general information and informing the public and decision-makers. Audiences of all ages engage with media outlets across multiple platforms, including print, online, mobile devices, and social networks. For businesses, maintaining strong media relations is essential to connect with both broad target groups and more niche audiences. For executives, earned media is still indispensable in shaping and managing their public image effectively.
In Germany, daily newspapers reach nearly 50% of the population aged 14 and above, making them a significant source of news for almost half of the country. While French citizens are increasingly turning to social platforms for news, the written press —both print and digital—remains France’s leading source of information. Around 60% of the French population read the newspaper online or on mobile devices every day. In Germany, this figure climbs to over two-thirds of the population.
Regular interaction with journalists following a tailor-made PR strategy allows corporate groups and private firms to significantly enhance their brand awareness vis-á-vis B2C or B2B target groups. External communication of business goals, innovation, and sustainability achievements is vital for any business aiming to succeed in today’s complex market environment.
At the forefront of the latest trends in online media, we are also experts in the «new forms of journalism». As such, we provide strategic consulting to our clients on optimizing their social media presence, ensuring they effectively engage with their audiences across digital platforms, and finding the right messaging.
Multi-market assignments
Our global footprint enables us to accompany listed groups and private companies across Europe and the US market. For multi-market mandates, we ensure seamless coordination through a central hub office, providing effective project management.
Corporate and product communication
Any impactful PR strategy hinges on crafting compelling pitches, combining solid facts with a captivating story. Journalists are gatekeepers. And our job is to convince them.
Top target groups
Understanding the differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) target groups is essential for crafting an effective communication strategy. B2B audiences typically prioritize detailed information, industry-specific insights, and messaging that guarantees a high ROI (return on investment).
Visibility and brand awareness
Public Relations (PR) plays a pivotal role in enhancing brand awareness particularly during critical moments like a market entry, where securing initial visibility is essential. PR not only raises awareness but also shapes the way consumers perceive a business or product.
Media training
Any public appearance requires preparation training. For C-suite executives, public appearances can even significantly impact the business and company reputation.