Our Team

We offer valuable strategic advice from the initial stages to the successful completion of every project.

Welcome to B&P! A diverse, international team of strategic communications experts that combine deep industry expertise with innovative thinking to help clients navigate complex challenges, foster strong relationships, and achieve their goals.

As we look to expand internationally, we partner with clients who seek an alternative and innovative approach, leveraging our European roots to deliver solutions that resonate within and beyond Europe. Our clients’ businesses are at the heart of everything we do. We assemble specialized teams with a broad international perspective, ready to operate within Europe’s increasingly integrated framework. Over the past 30 years, we’ve witnessed the diminishing boundaries between countries and cultures, making it easier than ever to collaborate and succeed across borders. As globalization accelerates, the demand for intercultural competence has never been more important. In today’s interconnected world, organizations must not only excel in communication and foster strong relationships with employees, customers, and partners but must do so within an increasingly diverse and multicultural environment.

At B&P, we understand the importance of adapting to this shift. We don’t just talk about diversity – we live it. We put our clients and their needs at the heart of our efforts, committing only to what we can genuinely achieve. This is how we build trust and lasting partnerships in today’s evolving business landscape.

Our journey, at a glance

Founded in 1985 by the visionary Luca Barabino in his hometown of Genoa, Barabino & Partners has since grown into a thriving communications consultancy with over 150 expert consultants. Together with his founding partners like Luisa Robba and Federico Steiner in Milan, Luca led the firm to become the undisputed leader in the Italian market. The company’s unique logo – depicting a man cycling with a tree in tow – harks back to the very first office in Genoa, where Luca regularly watched a man pass by on his bicycle carrying a tree, an image that would come to symbolize the spirit of growth, balance, and vision that defines Barabino & Partners today.

Today, our commitment to sustainability resonates stronger than ever, aligned with the growing priorities of our clients. But this is not just a passing trend – protecting the environment and preserving our planet for future generations is deeply ingrained in our DNA. The image of the cyclist with a tree symbolizes both our dedication to sustainability and the remarkable journey Barabino & Partners has undertaken to become a leading name in communications consultancy. Barabino & Partners is today an industry reference and trusted partner throughout Italy. Looking ahead, our goal is to extend this reputation across Europe, partnering with corporations and family-owned businesses in need of expert guidance in all matters of communication.

Barabino & Partners’ expansion began in the 1990s, driven by its involvement in major privatizations across Italy. Since then, the firm has honed its expertise, particularly in supporting Initial Public Offerings. In 1997, the company grew with the opening of an office in Rome, and by 2005, it further diversified with the creation of an in-house design department. Today, with the addition of bDigital – our dedicated agency for digital transformation – Barabino & Partners has evolved into a full-service consultancy, providing comprehensive, integrated communications solutions.

The group’s international expansion began with the launch of its Brussels operations in 2002. This was followed by the opening of its London office in 2007, and shortly thereafter, the firm established a presence in Berlin in 2011. The group further extended its reach across the Atlantic by opening a fully owned office in New York in 2011, solidifying its presence in the U.S. market.

In 2022, Barabino & Partners reached the next milestone in its international expansion by integrating the French-German strategy consultancy, B2P Communications. Founded in 2013 by former business journalist Bénédicte de Peretti, B2P grew into a 20-person boutique agency with offices in Munich, Berlin, and Paris. Specializing in Franco-German business relations, the consultancy has since provided strategic advice to prominent global brands and CEOs on both sides of the Rhine. Much like Luca Barabino, Bénédicte established her firm independently, with a clear focus on Europe and particularly France and Germany. Throughout her career, Bénédicte has been committed to bridging the communication gap between the two neighboring countries. Her extensive experience as a journalist significantly contributed to her success in this venture. One notable moment in her early career exemplifies this: as a young business reporter for AFP (Agence France-Presse), Bénédicte was present at a historic press conference where an Italian ANSA reporter asked the pivotal question about when East German citizens would gain the freedom to travel. The answer led to one of the most significant events in modern history – the fall of the Berlin Wall later that very evening.

Located in the heart of Europe, we strategically operate across the three largest markets of the Eurozone: France, Germany, and Italy. Our team of consultants is fluent in multiple languages and well-versed in navigating both local, national and global contexts. We are driven by the vision of Bénédicte and Luca, consistently pushing boundaries and fostering partnerships across Europe. Leveraging an extensive network of influential contacts spanning business, media, and politics, we empower our clients to expand their reach and influence. With an international presence across the DACH region, France, Italy, Brussels, the UK, Spain, and the US, we provide access to key decision-makers in top management, politics, and journalism, enhancing our clients’ visibility and impact across the global arena.